A typical ad for Wharton Executive Education, as appearing in Fortune, Forbes, Business Week, Wall Street Journal, Economist, and others. Problem: Wharton Executive Education seeks to enhance enrollment for high-end seminars to corporate executives. It faces stiff competition. Differentiate Wharton from competitors, and raise the profile of the institution. Solution: A comprehensive strategic commmunications plan, based on carefully crafted market research and clear objectives. A series of ads, reinforced with public relations and collateral materials, supported with internal staffing to handle the work load. Results: Helped propel the school to the Number One spot on the Business Week "Top B-Schools in America" list several years in a row. For every dollar spent, they received two dollars in revenue .