Product literature helps link key services to the new needs of the marketplace. Problem: The pioneer of disaster recovery planning finds the market has shifted over the years and a plethora of disparate service offerings may confound prospects. How to minimize the market confusion? Solution: A fresh outside perspective brings a reorganization of existing services into a branding structure that organizes offerings around market needs. Services are renamed, and a colorful brochure helps re-introduce the new lineup to prospects and customers.