A fraction-page ad for a small specialized equipment company, helps establish brand strength over time through advertising consistency. Problem: A small company in multiple markets faces stiff competition in its key market: individual horse owners. How to boost market share cost effectively? Solution: Small space ads, consistently placed in key consumer equine publications. Results: Over time, greater brand name strength helps the company leapfrog past competitors, and lay the foundation for future growth. Sales grow 300% in four years.