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G Media has strong relationships with its media partners combined with leveraged volume buying to purchase media at rates unachievable by other agencies. These savings in turn, are shared with G Media clients for very efficient buys.
G Media can target your audience both geographically and qualitatively by buying traditional and state-of-the-art media effectively and efficiently through the most updated and dynamic media programs to achieve your sales goals.
We utilize market and demographic research and use that information to target your audiences’ geographic areas. This assures you that the message to your target market is based on your goals and advertising needs, resulting in developing the right media strategies that match your time frame, audience and budget.
At G Media, we begin with great ideas and compelling creative. And as a result, ROI becomes easily trackable to demonstrate the value of the integrated advertising plan.
Typically, agencies separate creative and media. With G Media, we integrate the two disciplines so we can select the media that most efficiently projects the client’s message to the audience not being necessarily bound by the initial creative iteration. For instance, if the creative begins with a four-color print page for magazines and G Media discovers a broadcast alternative that is more efficient at reaching the target audience, we will reframe the creative to the enhanced media buy.
G Media approaches every client with a consultative session to ensure we understand your offer and your customer and select the customized program without bias.
We view the cost of media not as expenditure, but as a critical investment. The correct choice of media is critical to making a sale because communication must take place before behavior can change.
G Media Services
- Strategic Media Planning
- Market Research for Media
- Negotiation of Media
- Media Analysis and Buying
- Post Analysis for Media
- Build Media Promotions around your advertising schedule
- Targeted Print Advertising: Identify your target audience, pinpoint your priority markets, and your message has optimal coverage. This is accomplished by grouping magazines by lifestyle-defined titles in over 400 markets for precise demographic and geographic targeting maximizing media dollars and results.
Broadcast
- National and Regional Network Television
- National Cable
- Local Cable
- Spot TV
- Network Radio
- Local Radio
- Spot Radio
- Trade/ Barter
- Online Media i.e., banners, optimization, metatags, etc
Print
- Local and National Newspapers
- Local and National Magazines
- Weekly Newspapers
- Magazine and Newspaper Networks
- International Media
Out of Home
- Billboards
- Mall Directories
- Inserts
- Transit
Alternatives
- Elevators
- Airports
- Mobile- Buses, Trucks, etc
- Trade Shows/ Conferences
Remnant Advertising
- Call us to find out more about extraordinary opportunities unknown to many in the media world. This process begins with G Media having close relationships with media outlets and being able to take advantage of last minute availabilities that are well below rate card. This can only be accomplished by a firm that is attuned to client needs and is nimble and quick to act.
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