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Problem:
One of the world's leading investment companies has a well-established
web presence with a customer-centric approach.
How to take this web-based approach to relationship management
and apply it to the company's dealings with editors and reporters
- without tying up busy in-house web development staff?
Solution:
A new Online Press Room added to the company's website is developed
around the needs of journalists - with up-to-the-minutenews
and information on personal finance issues; public relations
contact information; and background on the company and its investment
philosophies. |
