Trade Show Support

Amoroso's Bakery
This tradeshow display for Amoroso's Bakery, a well known Philadelphia area brand, was highly successful. High end photography is one key to this dramatic display. Strong diagonal lines add movement to engage the eye, and who can resist the wonderful warm colors of freshly baked bread and rolls? The proposition is clear to anyone who has ever had firsthand experience with a genuine Philly cheese steak. The secret is the roll, an Amoroso roll, of course.



ARPRO LE
This colorful poster, part of a larger campaign, presents a specialty plastic product that offers some unique environmental benefits to automotive design engineers. The design strategy is to use something other than the highly refined CAD illustrations they are accustomed to seeing. The unusual color treatment of a simple flower image draws attention from a distance, The type appears in four different sizes, offering new information as the reader approaches step by step.

Flex Roofing Systems
This standard 10 foot wide pop-up display helps draw booth visitors by use of a combination of photography and color. Primary colors are one of the best ways to attract attention in a crowded venue like a tradeshow floor, diagonal lines add dynamism, and the combination of close-up and aerial photography helps draw visitors into the booth for a personal conversation.




 
 Direct Mail

ICON
This simple direct mailer for ICON, a clinical services provider for pharmaceutical companies, helped the company successfully introduce a new technology-based service. The bright and fresh visual appeal carried a fairly dense technical message, but the information was presented in a non-threatening form so that the IT managers who received it were prepared to accept the follow up phone calls, leading to a very successful new service introduction for ICON.


Branding

PowerModules/ PMI
PMI is a small company that provides a wide range of products for those requiring heat for their manufacturing processes. In addition to hardware, the company also provides custom engineered solutions for specific heat process requirements. The tag line, "Products and Systems for Process Heating," may not seem like a creative breakthrough; but the crisp clarity of the position leaves little doubt about how Power Modules can help the manufacturer.


Brochure

FasTrak
This 8 page brochure presents a highly specialized service: a proprietary process for helping technologies companies innovate new products faster. This is not the stuff that an adrenaline rush is made of. Use of high end stock photography, that was customized and modified, helped give the small company a solid presence to the audience of Fortune 1000 companies it serves.






Principia
A combination pocket folder and 8-page brochure helped a small marketing consultation company reach deeper into the markets it serves. The use of color and stock photos help convey the company's consummate professionalism and attention to detail, while helping to keep the budget in line. Recipients told our client, "Gee, we didn't know you offered all these different services. Let's talk." It frequently pays to present yourself in a whole new way, even to existing customers.