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Gregory I. Gaul, President
Greg
Gaul has spent nearly forty years in the marketing communications
business. Nearly half of his experience has been as an art
director or creative director in agency settings. Other career
highlights include management roles at leading Philadelphia
agencies such as Schaefer Advertising (part of the Weightman
Group) and McKinney Advertising, both nationally recognized
business-to-business firms.
Drawing on his diverse abilities, Greg combines artistic/creative
skills and strategic/planning skills to help develop innovative,
yet sound, marketing communications programs for clients.
Having worked on both consumer and business-to-business programs,
he has extensive background in broad-based horizontal markets
as well as numerous vertical business markets. His current
market focus includes the chemical process industry, construction
marketplace, golf course equipment/supplies, healthcare markets,
retailing and traditional manufacturing.
Over the years, Greg has advised Fortune 500 organizations
as well as small, local, closely-held companies. He has been
recognized by his peers many times, winning over fifty national
and regional awards for advertising and design.
Greg is a graduate of Saint Joseph's University with a B.S.
in Economics.
Richard A. Slawter
Rich Slawter has been involved in marketing communications and the publishing industry in the Philadelphia market for well over thirty years. He began his career with Focus Magazine in sales becoming Sales Manager and Associate Publisher. His leadership helped to develop the magazine into the leading business publication in the Philadelphia metropolitan area as well as one of the strongest in the Association of Area Business Publications among major cities in the U.S.
Later that experience translated into developing regional advertising sales into 35 national magazines of Media Networks, a Time Warner Company.
His diverse skills and experience in account service have enabled him to spend the second half of his career in the marketing communications and advertising agency business working on both consumer and business-to-business initiatives with Backe Communications and Grant Marketing. His senior level positions on strategic planning has served many clients to identify business solutions and increased sales revenues in such market segments as pharmaceutical, telecommunications and financial industries.
Rich has been active in the past with Philadelphia Ad Club, President of Marketing Communications Executives International as well as more recently, President of Rolling Green Golf Club and Philadelphia Advertising Golf Association.
Rich graduated from Drexel University with a B.S. in Business Administration and Marketing.
Richard G. Webster, Partner
Dick Webster has been involved in the marketing communications
industry in the Philadelphia area for over thirty-five years.
After release from active duty with the U. S. Navy, Dick joined
Litton Industries, holding various advertising and marketing
positions. He left Litton for Honeywell where he was director
of advertising, public relations and sales promotion. He had
responsibility for all strategic planning and management of
international communications for Honeywell's industrial products.
Dick left the corporate world for the agency business and
joined Tierney & Partners to be an account supervisor
on the $20 Million Sperry account, responsible for Corporate
and Product Advertising. During his time at Tierney, he worked
on a variety of business-to-business and consumer accounts,
including PECO Energy, Rittenhouse Trust Company, Air Products
and Chemicals and many others.
His area of involvement included all aspects of communications,
including strategic planning, advertising, sales promotion,
public relations, inquiry handling and interactive website
development.
Dick has been active in the Business Marketing Association
and is a past president of the Philadelphia Chapter. He was
inducted in the Hall of Fame in 1992. He remained active in
the Naval Reserve after release from active duty and retired
with the rank of Captain.
Dick graduated from the Wharton School of the University of
Pennsylvania with a degree of B. S. in Economics.
Tom Glenn, Partner
Tom Glenn’s career parallels the growth of the Philadelphia region’s most successful chain of food stores, Genuardi’s Family Markets. Here, Tom entered the advertising business, rising to Director overseeing the marketing and advertising for 40 stores and two operating formats. This experience gave Tom extensive exposure to broadcast, special events, private branding, identity, electronic signage and fixture requirements in order to achieve merchandising success. Tom is also well schooled in the operations of in-house advertising and marketing departments.
Later, as a partner publishing the monthly Philadelphia Golf Magazine and it’s sister publication, New Jersey State Golf, Tom was responsible for developing relationships and sales leads with non-golfing accounts, such as automotive, specialty retail, beer and alcoholic beverage, regional banks and real estate.
His extensive experience on both the client and media side, lends him two varied perspectives on strategic planning, budgeting, ad production, media planning as well as product and package design.
Tom is a graduate of Villanova University, with a B.S. in Business Administration.
Gregory D. Lee, Account Manager
Greg Lee has spent his career refining his writing, strategic planning, and sales skills through a variety of educational and work experiences. His time at Cope, Daley, and McRea Advertising provided a solid foundation in print advertising, sales and special event planning. He continued honing his sales skills working at an internet startup, providing him with keen insights into the e-commerce environment. Being a writer and photographer for a newspaper gave Greg the ability to communicate clearly and concisely. He applies all these skills to craft visually appealing and engaging selling tools across a variety of advertising media.
He has experience in both consumer and business-to-business markets. Greg worked extensively in the residential construction, cable television, fiber optic, restaurant, ski area and resort industries, which gave him experience in creating successful marketing communications campaigns.
Greg has also started and oversaw two corporations, employing up to twenty people. This gave him a first-hand appreciation of the challenges faced by business owners, and how important advertising expenditures are to the bottom line. Here he learned to create and place sales-generating advertisements in print, radio and television. Working with a variety of people has given him valuable listening skills, which he applies to learning about the uniqueness of a client’s business; resulting in his ability to plan their programs and create advertising that conveys a highly effective message in the marketplace.
Greg graduated from Michigan State University with a B.A. in Advertising.
Rob DeVitis
Rob DeVitis is principal of DeVitis Design, Inc., and works closely with Gaul Advertising, Inc. in the final design and production of the firm's graphic and visual communication solutions.
Rob has been producing award winning design and communications work for over 20 years. His areas of expertise encompass all aspects of advertising and print design, direct response campaigns, website development and hosting, and integrated on-line/off-line programs. He has served a wide range of corporations, businesses and organizations regionally and internationally. His clients have included PECO, Amoroso’s, Genuardi’s/Safeway, CertainTeed, Kulicke and Soffa, Mrs. Smith's Pies and the American Telecast Corporation, for work that included creative involvement with celebrities such as Christie Brinkley, Cher, Richard Simmons and Montel Williams.
Rob is highly aware of client business needs, and understands the role that his work plays in the larger marketing picture. He has helped clients successfully extend marketing programs from print to web, with results that surpassed gross profit expectations and consistently improved brand awareness.
Rob DeVitis attended The Art Institute of Philadelphia and The Philadelphia College of Art.
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